Sneakers or sandals? Coffee or tea? Blue or yellow? Consumers make these choices every day based on instinct and personal preferences. As digital advertisers, however, we use data to determine every aspect of our campaigns. From text color to typography, A/B testing helps us connect with audiences down to the smallest detail. Split Testing, Uniform…
When was the last time you stopped to evaluate your business? For many of us, self-assessment ranks low on our daily to-do list. Between client meetings, billing, employee management and coffee runs, dedicating even an hour to SWOT analysis falls by the wayside. Before you know it, your company’s latest self-assessment is several years old.…
July usually marks the moment when businesses review their progress towards annual goals, but 2020 turned many strategic plans upside down. At Niki Jones Agency, we’re hard at work revising our goals and day-to-day operation standards. We’re also helping our clients adapt their business strategies to today’s economy. (Watch our CEO present our Small Business…
If you browse social media regularly, you’ve likely seen a retargeted ad. Maybe you were browsing for a new computer sleeve, only to see an Amazon ad for computer cases when you opened Facebook later. Or perhaps you almost bought a new smartwatch. Now, when you scroll through your Instagram feed, you see a discounted…
In her recent presentation to the New York Small Business Development Center, our CEO Niki identified essential items in any small business’s “First Aid Kit.” (You can watch the full presentation by clicking here). E-commerce was one of the five tools she recommended to businesses who find themselves in survival mode. While the name is…